Landing page requests moved across social, marketing, and
merchandising the same way most cross-functional work does at scale:
through Teams threads, email chains, and whoever happened to be free.
Nobody outside the request had visibility into where it stood,
requestors couldn't make a small edit without resubmitting the whole
thing, and every "is this done yet?" cost someone else a context
switch. The dashboard was the system built to close that gap; a single
intake-to-notification workflow connecting every team touching a
landing page, with full training documentation and a presentation to
leadership behind it. It cut landing page turnaround time by 15%.
The dashboard didn't end at the build. I wrote the training documentation and
presented the system to leadership myself, so adoption across social,
marketing, and merchandising was led by me. Around the same time, I co-led go-to-market execution for the
national Member Love Foundation Event, a campaign reaching 35M+
loyalty members across digital and social channels. Different scale of
work, same underlying skill: getting a cross-functional effort to
actually move together.
Product Decisions
Intake
A Form, Not a Thread
Every request started as a different shape, a Teams message, an email, a verbal ask in a meeting, which meant every request had to be re-interpreted before work could start. The dashboard collapses intake into one structured form: requestor, landing page name, SKUs. What comes in is exactly what the team building the page needs, nothing translated or lost along the way.
Visibility
One Board, Three Teams
Social, marketing, and merchandising were each tracking landing page status their own way, which meant no one had the same answer to "where is this." This dashboard puts every request, and its generated URL, on a single board all three teams read from, so status stops being a question anyone has to ask.
Feedback Loop
Edits Without Resubmitting
A wrong SKU or a name change used to mean starting the request over. This dashboard lets requestors edit what they already submitted in place, and closes the loop automatically. A notification goes out the moment their landing page, or their edit, is done, so nobody's checking in to find out.
