Ọrẹ Mi is an editorial and visual campaign created in partnership with indstndrd (now Ether), exploring what it
means to name yourself in a world that's always trying to do it for you. The name draws from the Yoruba phrase
for "my friend," and the series pulls heavily from graffiti culture — not as aesthetic, but as philosophy.
Graffiti is an act of presence, a claim to space that wasn't offered. That energy shapes everything here: the
idea that the labels we wear are temporary markers, honest about their own incompleteness, always making way for
what comes next.
The design approach mirrors the concept, fluid, layered, and intentional. Nothing tries to force a neat
category because the whole point is that one doesn't exist. The project also traces the brand's own evolution:
indstndrd became ether mid-series, which ended up being the thesis in real time. Labels shift as the story does.
ether
