Watermelon meets rose water in the spirit of Persian cuisine. Cantaloupe is lifted by cracked black pepper, a
nod to Italian antipasto. Every flavor is rooted in real food culture. Our organic oat and
coconut cream base keeps things clean — no gums, no fillers, no fake flavors — just thoughtful combinations that
taste like they were always meant to exist.
Mélange is made for food-forward people who treat their palate as seriously as their values. We sit between
boutique artisan and mass-market non-dairy utilizing premium ingredients and culinary intention at an accessible price.
Each pint is a study in balance, texture, and unexpected harmony. We want every bite to feel like a
discovery.
Go-to-Market Strategy
Launch
Summer Launch. Farmers markets first.
Peak melon season launch via pop-ups and specialty grocers in Portland, Austin, Brooklyn, and SF. Build the brand story through sampling before scaling.
Market Approach
Flavor education over advertising.
Content explains the why behind each pairing. Partner with food bloggers and recipe developers. Position Mélange as an ingredient, not just a dessert.
Pricing
$6.99–7.99 per pint.
Intentionally between mass-market ($4.99) and boutique ($9.99) — accessible luxury that reflects organic ingredients and small-batch production.