I'm a Chicago native based in Brooklyn, NY. I study how people decide,
then build the things that follow from it. Sometimes it’s a
product, a system, or a brand strategy. My path has run through
data annotation at Amazon, digital merchandising at Ulta Beauty,
editorial direction at Ìri's Journal, and now building ether and
oogun.works, my consultancy & practice that ties the rest
together.
I studied Behavioral Science, with a minor in Biology & Research.
That's still the lens I bring to every project: people first,
systems second, and operations as the thing that makes either of
those real.
Background
Now
oogun.works — Founder
Consultancy. 'medicine works'
Building
ether
A community platform and product, spanning app and web.
Prior
Ìri's Journal — Editorial Direction
Editorial direction and operations for an independent
magazine.
Prior
Ulta Beauty — Digital Merchandising
Digital merchandising within a large beauty retail
organization.
Prior
Amazon — Data Annotation
Identified and corrected data-labeling inconsistencies for
Alexa's Fashion Recommendation engine.
Education & Certifications
B.S., Behavioral Science
University of Illinois Chicago | Minor, Biology & Research
A.S., Biological Sciences
Prairie State College
Google Digital Marketing & Ecommerce Certification
2026
Google Project Management Certification
2026